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adidas announces release of Futurecraft 4D

“FUTURECRAFT 4D demonstrates the potential of Digital Light Synthesis in unlocking a new era in sport performance design. One driven by athlete data and incomparable precision to provide the best for the athletes, enabling them to make a difference in their run. This innovation changes how we design and free ourselves from limitations of the past. The possibilities of what we can now create with this technology to push the boundaries of performance is truly endless.” — Ben Herath, VP Design for adidas Running

Two days ago, adidas announced the official release of FUTURECRAFT 4D — the world’s first high performance running shoe featuring midsoles crafted with light and oxygen using Digital Light Synthesis.

FUTURECRAFT 4D is a fruition of adidas FUTURECRAFT – the brand’s journey to define the future of craftsmanship through exploring new technology, design, and collaboration in order to provide the best for each athlete.

Designed based on the brand’s extensive library of athlete running data and crafted with CARBON’s Digital Light Synthesis technology, the FUTURECRAFT 4D midsole is a single component featuring precisely engineered zones that addresses different needs of running such as propulsion, cushioning, stability, and comfort. The midsole comprises of over 20,000 struts that can be individually tuned to provide more control on energy return required for a specific function.

First unveiled in April 2017 as a proof of concept in limited numbers for friends and family, FUTURECRAFT 4D will launch on January 18th in the New York City area, through Consortium retailers KITH, Packer, and Sneakersnstuff. The pair is priced at 300$ US.



adidas Futurecraft 4D
Release Date: January 18th, 2018
Price: $300

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