Adidas introduces Futurecraft Tailored Fibre — a revolutionary manufacturing technique that enables unique footwear designs to be modified to the individual needs of any athlete.
The new prototype is the next development in brands’ obsession to allow athletes to improve through a combination of the craft of shoemaking and cutting edge technology. Developed at the adidas SPEEDFACTORY in Germany, the machinery used allows for the look and feel of a running shoe to be completely changed with the fibres used in production being tailored around the foot.
Don’t forget to hit the play button below and have a closer look at this breathtaking process.
There’s no confirmed release date for these four colourways, and it’s still unknown as to whether these will be limited to only a few hundred pairs.
Stay tuned for more updates.