Meet Dr. Wefa, the head scientist of the Sneaker Research Institute in Düsseldorf, Germany. Afew designed the Diadora V7000 “Highly Addictive” with him and finished the chemical composition, which will give each owner that “sneaker high” feeling.
The collaboration is produced in Italy with premium materials all over — such as kangaroo leather, pigskin suede, furry suede, leather lining and engineered mesh. The colorway is a remix of fresh ingredients, with a mint and coral color scheme, dipped in a white underlay. Some unique details were added, like the pill logo on the heel and the all over printed insoles.
To complete the medical story, Afew decided to put the “Highly Addictive” in a medical packaging, like a pill.
The Afew x Diadora V7000 “Highly Addictive” will release in a limited run on April 22, 8:00AM CET in-store on a first come, first serve basis. All the remaining pairs will be available for purchase online via a raffle.