Longtime partners Patta and Asics Tiger join their forces again to deliver a new take on the classic GEL-MAI silhouette. Originally launched in the 1990s, the GEL-MAI was brought back in 2017 by the brand. By origin a trail model, the key features of this shoe are: the unique asymmetrical lacing system, and the Gel technology emphasizing the cushioning.
Patta have added their personal touch to the shilhouette, dressing it with materials for daily wear. The sock-like knitted upper in rose cloud color features Patta’s logo, a dark brown premium nubuck overlay, and 3M reflective accents on the webbing. Each pair comes with two pairs of laces in rose cloud and brown colors.
The Asics Tiger x Patta GEL-MAI will release at Patta Amsterdam and London on Saturday, October 14th 2017, and online on Monday, October 16th 2017.
A wider global release will follow on Friday October 28th, 2017, at premium retailers – see the links below.
Photos by Petrovksy & Ramone
Styling: Imru Asha
Hair & make-up: David Koppelaar
Models: Tirino Yspol, Shamiro van der Geld, Charlene Chua, Sharon Harman, Roos Ferrero