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DIADORA goes from “SEOUL TO RIO” with 7 Sneaker Shops

Diadora presents “Seoul to Rio” pack – an extraordinary project that merges an exclusive capsule collection with 7 of the world’s finest sneaker eliteHanon, Patta, 24 Kilates, Solebox, Concepts, Packer & Kith.
Each store builds a bridge to the past, using fresh colors and materials intended to recall iconic moments in sports history – with bags, jackets and tees to match this serious pack.

The silhouettes “IC4000” and “Intrepid” were originally designed for athletes engaged in running, in Seoul, back in 1988. Conceived with new materials and colors, these seven variants aim to build an emotional and stylistic connection with 1988, melting past and present – thanks to this iconic design – part of running heritage and Diadora’s DNA.

The release date for IC4000 will be the 4th of August and will take place in Europe at Hanon, Patta, 24 Kilates and Solebox; while the second release date, reserved to the Intrepid, will be the 20th of August in the United States with Concepts, Packer and Kith participating.

Don’t forget to scroll down to have a closer look at all the pictures.

Diadora Seoul to Rio pack (1)

Diadora Seoul to Rio pack (2)

Diadora Seoul to Rio pack (3)

Diadora Seoul to Rio pack (4)

Diadora x 24 Kilates Seoul to Rio (1)

Diadora x 24 Kilates Seoul to Rio (2)

Diadora x 24 Kilates Seoul to Rio (3)

Patta Diadora Seoul to Rio (1)

Patta Diadora Seoul to Rio (2)

Patta Diadora Seoul to Rio (3)

Solebox Diadora IC 4000 (1)

Solebox Diadora IC 4000 (2)

Solebox Diadora IC 4000 (3)

Hanon Diadora Seoul to Rio (2)

Hanon Diadora Seoul to Rio (1)

Hanon Diadora Seoul to Rio (3)

Photos courtesy of: Diadora, Hanon, Solebox, 24 Kilates, Patta, Packer, Concepts & Kith.

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