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DJINN’S introduces the sublabel Genesis Footwear

The german brand DJINN’S reclaim its origins and launches the premium sublabel Genesis. Debuting with two silhouettes, the pairs are handmade in Spain with high quality fabrics. Both — Sub Age Lux and Genesis High/Low are dressed with the finest spanish leather/suede — with an extra care for details.

In order to bring the focus directly to the sneaker, the brand asked photographer Christopher Schmidt to free the sneaker from its original use and to put it into day-to-day situations.
He was assisted for this special shooting by the international model Desireé Kaddatz and Berlin-based star DJ Senay Gueler.

The pairs can be purchased online HERE.

Don’t forget to visit Genesis and to scroll down for a closer look at the shooting result.

Photos by Christopher Schmidt

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