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Guillaume “Gee” Schmidt – co-owner of street fashion brand Patta

There are very few boutiques that find true success in the competitive world of sneakers and streetwear. Amsterdam’s Patta is one of the few that have weathered the ups and downs and still managed to come out on top.

Out of love and necessity rather than profit and novelty, Patta opened it’s doors in 2004. Situated right in the city heart of Amsterdam, the store literally became the center of attention by bringing new excitement to the Dutch streetwear scene and worldwide.
Within a relatively short span of time Patta went from parallel importing footwear from overseas, to being rewarded with the top tier accounts from all of their favorite brands, to collaborating with them on products, resulting in Amsterdam’s true one-stop shop and platform for streetwear culture.

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