“When you’re dealing with a 140-year-old company, how do you choose what story to tell? How do you break down such a long history into a few items? What made us into what we are today? And most importantly, where are we going?
To answer these questions, we looked at the most landmark technologies that have shaped the Helly Hansen brand made us a favorite of professionals world over.” – Tor Jenssen, Helly Hansen design team
There have been moments throughout Helly Hansen‘s history when the fashion world has taken an interest in their functional gear. In the 50’s, Helox rainwear was a favorite with city fashionistas from Paris to New York. In the 90’s, Helly Hansen‘s oversize down jackets were a favorite amongst trendsetters in street style.
In commemoration of their 140 Year Anniversary, the Norway-based brand tells its story by featuring the key technologies of its history. The retro stylings and signature Helly Hansen technologies will make this collection a favorite amongst aficionados.