French brand Lacoste has teamed up with IUCN’s SOS (Save Our Species) — a nature conservation charity — for a limited-edition collection of polo tshirts.
The tees have logos of endangered animal species instead of the green crocodile, and were launched on the runway during the brand’s show at the ongoing Paris Fashion Week. The species are: the California condor, the saola, the Sumatran tiger, the Anegada ground iguana, the vaquita, the Burmese roofed turtle, the northern sportive lemur, the Javan rhino, the Cao-vit gibbon, and the kakapo.
The collection is limited to 1775 shirts, the exact number of the 10 threatened species still alive in the wild.
By buying a polo, you participate in helping IUCN and Lacoste in the fight for wildlife conservation worldwide.
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