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Nike Air Max ’17. Go Lighter, Go Longer.

The awarded design and motion studio Man vs Machine created a mesmerizing animation video for the Nike Air Max ’17. The result is a metaphorical exploration of AIR and the negative space it occupies — through a series of visual metaphors inspired by scenarios encountered on an everyday run.

Don’t forget to have a closer look — both at the pictures and the video.


Concept, Design & Direction: Man vs Machine
Client: Nike Europe
Audio: Zelig

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