To celebrate the Air Max Day, Nike hosted ON AIR — a design workshop series in Paris, London, New York, Seoul, Shanghai and Tokyo — that engaged participants in the brands’ footwear design processes. The workshops held from March 22 to April 15, and the selected participants (with no prior experience in product design) had the opportunity to create the ultimate articulation of one of 10 Air Max iconic silhouettes.
Upon completion of the Nike: ON AIR program, each participant submitted their Air Max concept to a judging panel, including Nike designers and city ambassadors — who selected the top three designs from each city. From there, these concepts will be turned into 3D designs that will go to a global vote on nike.com/onair (in a style akin to last year’s Vote Forward campaign). The most-voted design per city will go into production and be made available at a later date.
The event made a lot of noise when it was announced a few weeks ago on Nike News. The Paris workshop took place last weekend, on April 14 and 15, involving the participants in a real creative process. The brand announced at the beginning of the week its selection of 150 designs fron nearly 2000 entries — under the hashtag #parisONAIR. The lucky winners were all invited at the workshop and had the chance to learn from designers of the brand.