ISPA is a program spearheaded by Nike Sportswear‘s special projects, which takes the tried-and-true Nike ethos of listening to the athlete, but with a twist: rather than dissect the challenges of establishing a new sprint record, the team focuses on improving interaction with the built environment. Or, as ISPA Footwear Designer Shamees Aden puts it, ISPA allows for a discrete examination of “the people who are commuting three to five miles a day.”
ISPA sits within Nike Sportswear‘s special projects, adds to its philosophy of utility and performance for the built environment with a seasonal update in the Nike React Runner ISPA. The key difference is in the upper construction: perforated mesh replaces a deconstructed water-resistant bootie for the summer months. The summer pack includes 3 colorways: Pure Platinum/Team Red-Volt Glow, Ghost Aqua/Total Crimson/Black, and Wolf Grey / Sapphire / Dusty Peach.
The Nike React Runner ISPA releases June 6 and nike.com and other select retailers:
Be First to Comment