Since 2014, Nike has worked with Parisian Stéphane Ashpool’s Pigalle in a mutual celebration of basketball’s pure cultural impact. The collaboration has realized a series of apparel and footwear collections, and also focused on supporting community-building programming by providing safe harbor for players. An initial court in Paris has become not only a hub for the city’s players, but an international symbol for the game’s creative impulses. In 2019, Ashpool and Nike aim to bring the Pigalle perspective on safe sport spaces to new cities.
“Our court in Paris birthed a community. We transformed a parking lot into a place that has fostered a family and inspired people. All the subtle details that can make this magic happen were united. It was the best learning for me, and now it’s the right time to work in expending this scheme, staying organic, authentic and focused.” says Ashpool Pigalle
This month, the second Pigalle court opens in Beijing, China. The location is testament to China’s fervor for basketball, and also the need to provide a place that can become part of the community fabric.
The court and surrounding space, covering an area of 600 square meters, is created with NIKE GRIND, amounting to a total of 45,000 pairs of recycled sports shoes. Throughout the year, the court will host a series of exclusive opportunities for female players — including organized activity through the city’s high school basketball league and adjacent community groups. All this feeds into Ashpool’s belief in basketball as a unifying force and the court as heart of a healthy, creative community.
Ashpool Pigalleconsiders his latest collection with Nike to be the uniform of the program, which he calls “the power of sport to move the world forward.” It extends his individual view on ’90s-inspired apparel in a way that is also authentic to the Pigalle community — garments equally at ease on court and on street.