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Rose In Good Faith released a shoe made (partially) from sex toys waste

Rose in Good Faith founder David Teitelbaum came up with the idea to create a shoe made from sex toys after visiting Doc Johnsonone of the largest sex toy companies in the US.

Two years in the making, Plastic Soul is the first shoe from the Los Angeles streetwear brand Rose In Good Faith. Plastic from sex toys that were damaged during the manufacturing process was ground down into millimetre-sized cubes of TPE (also referred to as thermoplastic rubber sometimes), a polymer blend with an elasticity similar to rubber that is both durable and springy.

Once it has been ground down into cubes, the material is mixed with EVA foam, a highly buoyant, flexible and rubber-like plastic. EVA is often used to form the cushioning midsole of trainers or Crocs as its spongy qualities help to absorb impact shock. This mixture is then injection moulded into the entire Plastic Soul shape and coloured in a creamy white.

In comparison to flat footwear, shoes with a raised arch support the wearer’s foot by lessening any abnormal stress on the knees and hips when compared to flat shoes, according to the brand. Plastic Soul also boasts a recycled cork insole with a cotton liner for more comfort. With a price tag of $130, the shoes are now up for grabs online.

© Ian Buosi

Teitelbaum believes the shoes which are called Plastic Soul could reduce waste from unwanted polymers and help clean up the footwear industry. Facts are, that only 16% of plastic waste is recycled to make new plastics, while 40% is sent to landfill, 25% to incineration and 19% is dumped. Although Teitelbaum believes Plastic Soul could be a solution to plastic waste, the EVA foam used in its base is made from petroleum and would survive in landfills for up to 1000 years. This means Rose In Good Faith‘s shoes doesn’t directly reduce the amount of plastic that ends up in waste.

Scientists have warned that, unless drastic global changes are introduced soon, the amount of plastic waste infiltrating the natural landscape will exceed 12 billion tons by 2050 with vast quantities of it ending up in landfill or in the oceans.

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