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The media is full today with tons of greenwashing The media is full today with tons of greenwashing posts / ads. All of it is revolving around the same basic idea: to make shopping seem less harmful than it really is.
The fashion industry loves to pretend that shopping is the answer to the terrible impact on our mother planet — when the truth is — shopping itself is the problem.
The industry's biggest impact comes from making the clothes we buy, which is why it's so important to buy less and smarter, while wearing the things we already own.

If brands want to talk about sustainability without greenwashing, they need to explain how they plan on reducing the impact of their supply chains, not mislead consumers with so-called "green" collections and opaque claims about becoming circular / regenerative / carbon neutral in ten years time. 

The macro picture needs to shift truly and deeply. How about slowing down our pace, so questions can arise before making any decisions? 
Earth is abundance and she keeps on giving to us. But what are we giving back to our planet? 

#earthday #soleandshape #planetearth #motherearth
🏀Established in Portland, Oregon, USA, back in 🏀Established in Portland, Oregon, USA, back in 1979, AVIA brand is planning its comeback at @aviaisback. Meanwhile, in Shanghai, there's a recently launched project called @avia_archive by @seallab_studios (a Footwear Design & Development Lab) with one goal — reproducing the AVIA's golden age silhouettes.

First up is the AVIA 880 — a typical style representation of basketball shoes in the late 80s, plus (arguably) the inspiration behind Virgil Abloh's Louis Vuitton sneaker. Originally released back in 1988, this was one (if not the most expensive) basketball shoe offered by the company at the time. Retailing at $89.99, the 880 Basketball shoe was only 10 dollars shy of the $99.99 price tag of the Air Jordan III. If we recall right, Robert "Chief" Parrish — the center of Boston Celtics — wore the silhouette for the 1988-1989 NBA season. This iconic basketball shoe featured full-grain leather uppers, stabilizer straps at the forefoot, midfoot, and ankle, rubber outsole, and molded polyurethane insole.

34 years later, the great news is that the OG (original) colorway will come back for the first time! Keep an eye on this space for updates.

📷: Main picture by Flattophitop / The rest of the pictures @avia_archive 

#soleandshape #aviaarchive #aviaisback #avia880 #avia880basketball #1988avia880 #80saviabasketball #ogaviasneakers #ogaviakicks #aviabasketball #aviabasketball880 #aviabasketballshoes #sneakershistory #footwearhistory
"Winning Time: The Rise of the Lakers Dynasty" is "Winning Time: The Rise of the Lakers Dynasty" is an American sports drama television series that goes back in time to chronicle the professional and personal lives of the 1980s Los Angeles Lakers basketball team — one of sports' most revered and dominant dynasties —  a team that defined an era, both on and off the court. 
Created by Max Borenstein and Jim Hecht for HBO, based on the book Showtime: Magic, Kareem, Riley, and the Los Angeles Lakers Dynasty of the 1980s by Jeff Pearlman. It features an ensemble cast led by John C. Reilly, Jason Clarke, Gaby Hoffmann, and Adrien Brody. 
The series premiered 2 nights ago on @hbomax / @hbomaxromania  and it’s incredible! This is a must-see, so make sure to check it out! 

#soleandshape #lalakers #lakersdinasty #losnageleslakers #magicjohnson #kareemabduljabbar #hbomax #hbomaxromania #lakers #nbalakers
Our hearts are simply bleeding by looking at the c Our hearts are simply bleeding by looking at the current situation in Ukraine. It seems like unity and togetherness have never been more important. We're not afraid to raise our voice against it and inspire others to do the same.
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Sadly, war knows no winners. This is not just an attack on Ukraine. It's an attack on democracy, on human rights, and on freedom. And if there was ever a moment that empathy, love and understanding mattered, it's now.
This is one of the reasons why we need to stand united in saying no to violence. This is a moment for unity. It's a matter of life and death. It's about the future of our global community, our world.
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We will make sure to stand by the Ukrainian people. And we will support them in every way we can. 
Let's stand together for Ukraine and for our world. 
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#makelovenotwar #nowar #stopthewar #westandwithUkraine #standwithUkraine #prayforUkraine #supportUkraine #ukraine #ukraina #soleandshape #ukrainewar
What is ASICS Gel™ technology? You'll find the What is ASICS Gel™ technology? 

You'll find the answer on soleandshape.com

📸 (C) All Rights Reserved
Everyone's a runner, you just don't know it yet. Everyone's a runner, you just don't know it yet.

#newbalance #newbalancerunning #adcampaign
KAWS at Changbai Mountains 📸 @attester3 #kaws KAWS at Changbai Mountains

📸 @attester3

#kaws #art #installation #installationart
R.I.P. @virgilabloh 💔 R.I.P. @virgilabloh 💔
#teasing 🔜 Jacquemus X VANMOOF collab bike comi #teasing 🔜 Jacquemus X VANMOOF collab bike coming soon
Thoughts?
Let us know in comments👇

#soleandshape #jacquemus #vanmoof #bike #citybike #design #bikedesign
No disrespect to @patta_nl 🙏 team, but the AM1 No disrespect to @patta_nl 🙏 team, but the AM1 collab release with @nike it's an awful joke.
The pictured pair is just one example of 'how it could have been'. And don't make us start about the quality of the sneakers.🙄

📷Unknown credits

#nikedroppingmoreshitjustforthemoney #wheresthequalitynike #letsbeserious #nikeisastupidjoke
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