The second installment of the 2017 Sneaker Exchange is a transcontinental collaboration between two major Consortium partners. Sweden’s Sneakersnstuff began life in Stockholm and has gradually opened stores across northern Europe. Similarly, Social Status started with a single store in North Carolina before expanding around the eastern United States.
The two retailers chose for this drop as canvases two symbolical silhouettes from Adidas: the Superstar and the Ultra Boost. Right off the back, the chromatic scheme is striking: grey, black and white, thus proving once again that less is more, as Erik Fagerlind (Sneakernstuff Co-founder and CEO since 1999) validates the statement: “Classic sporting equipment can become iconographic. How it can, over time, gradually be elevated and reimagined, get remade in expensive materials, in silver or gold, and encrusted with jewels or diamonds. That opulence serves as the inspiration behind the colorways here.”
First in line, the Superstar Boost, gets a well deserved upgrade, as the 2000’s classic shilouette has never undertook no major makeover. The sole is finally indulged in Adidas’s most contemporary technologies, revealing Boost cushioning. The uppers are enveloped in eye-cathcing Primeknit with subtle yet premium taped leather detailing. The tongue features an embossed leather area of both Sneakersnstuff as well as Social Status’s logo’s, as a finishing touch.
The second masterpiece is none other than the Ultra Boost, one of the most sought after shoe! The uppers feature the same monochrome Primeknit with leather overlays. The toebox is taped in black leather whilst the cage is concealed in graceful suede. Finally, a crisp white boost midsole and black continental outsole finishes off the versatile design.
The result? Well, we can give you Adidas’s testimony: “Athletic footwear reimagined in monochrome luxury.”