ASICS’ GEL™ technology transformed running shoe design and performance when it launched back in 1986. The shock absorption of the cushioning filled with GEL™ technology was a major advancement in the running shoe industry. From the beginning, ASICS has continued to develop cushioning technology to improve footwear performance on the move.
During the same year, the brand introduced its advanced GEL™ technology with the GT-II™ running shoe after extensive research and development.
Years earlier, researchers observed silicone gels’ ability to reduce vibrations in machinery and appliances. One test proved that the silicone could protect raw eggs dropped from 18 meters, leading ASICS to wonder what it could do for runners’ knees. The next steps were challenging. Using biometrics and special technologies, the brand learned how to contain the semi-fluid substance and where to apply it. The running shoes cushioned with GEL™ technology were born.
Since then, runners have turned to this product for shock absorption and enhanced stability. The GEL™ technology disperses vertical impact and cuts vibration. Like protecting eggshells, the technology can reduce the load on the foot.
A rapid series of innovations followed the debut of GEL™ technology. The GEL-LYTE™ shoe was released in 1987. This lightweight and highly stable silhouette was designed for high-speed running. The midsole contained EVA foam at three different densities. The shoe was also produced with an Anti-Torque Stability System (ATSS) to protect the heel from impact force.
Launched in 1990, the GEL-LYTE™ III shoe introduced the benefits of GEL™ technology to ASICS’ sportstyle lines. The P-GEL™ model debuted in 1992. This lineup featured both foam and GEL™ technology for additional softness and durability. By 1995, ASICS created the GEL™ technology without a resin film. This product could shape cushioning materials for increased comfort. What’s more, the ’93 GEL-KAYANO™ running shoe series was the first to use T-GEL™ technology.
Nowadays, ASICS continues to up its game and uses GEL™ technology along with foam structures to develop advanced hybrid designs for runners, walkers, and movers of all kinds.
From the debut of GEL™ technology to the innovations of today, the brand is dedicated to improving the comfort and performance of its product lineup. After 35 years of research and development, company researchers and engineers have just begun to harness the potential of the ASICS’ GEL™ technology.
In the spirit of kaizen, or ‘continuous improvement’ in Japanese, ASICS is excited to transform running and its sportstyle footwear experience.